Nashua Communications Blog

Due to the sheer volume of notifications, many people simply choose to ignore them. By using AI and machine learning, notifications can be tailored to suit individual behaviour so that the right message can be delivered at the right time. Here’s how AI and machine learning are changing the notification, and therefore business, landscape.

Push notifications are constantly improving due to technological improvements and audience segmentation that relies on geographical location or dynamic messaging. Last year Gmail introduced AI lead notifications that will only send high priority notifications and nudge reminders for important emails.  Despite this, many end users view notifications as a hassle that imposes on their privacy rather than a useful tool that is meant to enhance their user experience. End users ignore notifications if the messaging is too technical or if they fail to realise the importance of keeping a system up - to - date.

Microsoft is Microsoft, right? It’s a certified leader on pretty much all levels of software production, but also in analytics and business intelligence platforms, including solutions such as the Microsoft Power BI platform.

Microsoft Power BI is used by data-intensive companies like supermarket chains and even London Heathrow, where a flood of data from numerous sources must be crunched and packaged, often on demand. Here are six ways Microsoft Power BI helps companies, large and small, to manage their data.

Integrating your presentation system in your boardroom and taking it to the cloud is the future of the mobile boardroom. We chatted to our expert Andrew Fouche to explain what makes ThinkHub an industry favorite

In a country like South Africa where the petrol price keeps rising, it’s becoming more difficult for businesses to justify the expense of having a meeting with everyone in the same room. Luckily, with the advancement in cloud-based communications, it’s becoming easier for teams to collaborate from across the country.

Thinking of changing Microsoft Providers? Here is what you should know

In the old days, service providers used to get away with supplying licences and nothing more. The industry is starting to move away from that model to one where service providers are adding value to the licences. Customers themselves have become more discerning about the level of service they get with licences, which has become a primary reason for switching providers. The service provider needs to provide value and not just collect licence money. If your service provider is not adding value to the licences you are consuming, and are not matching your expectations, it might be time to switch.

5G technology has the potential to radically change the way we communicate with one another and with the increasingly Interconnected environment around us.

5G, is a name that is commonly used to describe the 5th generation of wireless mobile technologies and has been the topic of various discussions over the past few months. This technology, coupled with the advances we have made in Artificial Intelligence as well as Cloud Computing and Communication, marks a major turning point in our society as we begin to move forward into the uncharted waters that we commonly refer to as the 4th industrial revolution. And so, as society moves on and embraces its new digital future, it is important that we take a closer look at this technology and understand what 5G is as well as the impact that it will have on our ever-changing communication landscape and our everyday lives.